For years, the given way a physician grew a practice was through referrals from colleagues and associations with certain hospitals and/ or insurance plans. The environment is changing. While these traditional channels remain important, the consumer is more empowered to seek out information about a specific physician. That shift is impacting how physician groups and individual practioners grow their respective practices.
Marketing for a practice is just as important as a retail store or online business. With patients having the ability to choose their general practitioners and their specialists alike, it's more important than ever to have a marketing strategy so you aren't lost in the mix. Long gone are the days of there being only one doctor in town that everyone went to see with no questions asked. Now, people have the opportunity to make their decision based on patient feedback, ratings, etc.
Have you begun your business planning for 2018? If you’re looking for a few places to start, I’d like to offer some recommendations. The process of putting together a detailed plan is what I refer to as The 2018 Business Imperative. There’s an old adage, “If you aim at nothing, you’ll hit it every time.” Quite frankly, we work too hard to let that be the case.
Some businesses are created around this passion because it’s something they love to do. For me, my passion was always to help others. In the past, I have worked with seniors in helping to aid in placement in a senior community such as, independent living, assisted living or nursing level of care or helped them to stay in their home by facilitating all of the things they would need to have in place that would be necessary to do so safely. This included caregivers, transportation, home modifications, etc.
One of the most important aspects of a business sale is the due diligence process that the buyer and perhaps her/his advisors undertake. The buyer due diligence process serves to verify information represented by the seller and to also gain a more complete understanding of the business. It’s a critical part of the process and can take a little as few days or much longer depending on the size and complexity of the business.
Content driven marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience in niche magazines, local publications, with your website, and with social media for the specific purpose of educating the targeted audience. Content Marketing is not a tactic, but is a strategy. Think of farming by tilling the fields, planting the seeds, watering and finally harvesting the crop. It’s not a trick, but a form of creating educated clientele.
Let’s talk leverage this quarter. Leverage is doing ever more with ever less, and your team is the group of people that can make that happen. In fact, without leverage and a team you are never going to take your business to the next level and have a business that will work without you. You are stuck in a job that you own and nothing more. How does one leverage their business?
The world of sales in general, and the “behind-
Use the buttons below to scroll through more great articles from our Business Section
Be Sociable, Share!
Kentucky Doc Magazine reaches 100% of all physicians licensed in Central Kentucky, including physicians specializing in everything from allergies to vascular surgery.
1004 Vanburgh Ct.
© Kentucky Doc Magazine -
Attorney at Law Magazine (Coming Soon)
you to others that they know and word of mouth is the best form of advertising.
5. Social Media
This is such a great way to connect with your patients and influencers in your field. Being on social media personally is one thing but for a business, it's imperative if you want to really connect with your customers and your patients are your customers. It's where they live and that is where you need to be. It also helps to keep your patients updated on what is going on with your practice and offers an easy way for you to keep them informed with health tips and other educational information.
Bonus Tip -
Creating short, educational videos that can be posted on your site, your blog, social media pages and used in online advertising is monumental in reaching existing patients as well as new patients. Video has been proven to be the best way to get your message across as most people will stop to watch a video with subtitles than take time to read a post with no video or image.
When you are ready to either update your online presence or create one from scratch it is recommended to work with a professional that can create a marketing strategy for your practice. There are so many other aspects that dictate your success online and are just too numerous to include in this article.
Your marketing strategy should address what your goals are and include a marketing plan that fulfills your needs in what potential and current patients see about you and your practice as well as meet the needs of your patients.
When all of this is done correctly and in concert with each other, it builds trust and a connection with the one person that your patients trust with their lives…You!
Marketing for a practice is just as important as a retail store or online business. With patients having the ability to choose their general practitioners and their specialists alike, it's more important than ever to have a marketing strategy so you aren't lost in the mix. Long gone are the days of there being only one doctor in town that everyone went to see with no questions asked. Now, people have the opportunity to make their decision based on patient feedback, ratings, etc. Here are 5 Tips to market your practice and why it's important.
1. Have a website
The importance of a site is that you are allowing potential patients and their families to get to know you and your colleagues before they come into visit you. This should be a professionally designed and maintained site, and should be updated consistently and not outdated. Also, a site that is maintained properly and has SEO performed on a regular basis will build your ranking on google so potential patients can find you. According to Pew Research Center, 72% of U.S. Adults have searched online for health information. You want to be the one they find in that search.
You want to create custom content for your site and it should be of a quality that will attract and inform patients about your practice, your qualifications, services and procedures that you offer. This includes the content on your site as well as incorporating a blog that adds
new information on a regular basis. This helps in searches to bring potential patients to you. People today are hungry for information and they take to the internet to get that information. You want to be the one that is offering the best information that is written for the lay person and is helpful and educational in nature.
Establishing a brand for your practice will help patients recognize your practice through different mediums, i.e. your website, social media, blogging, advertising, etc. Your branding should be relevant, eye-
4. Email Marketing
Marketing through email is still one of the highest converting forms of marketing. There is so much you can do with even a simple email campaign. This keeps your patients engaged with you and allows you to keep them informed with new information and services or products that you offer. It allows them to get to know you even better which builds trust and if they trust you they are more likely to refer
Tonya is the owner of PurplePatch Innovations and an expert in digital marketing strategies. She works with businesses all over the world to help them bring their business online in a way that is beneficial not only for the business but also the customer. She works closely with each client to map out and execute a strategy to help them grow their business online through multiple mediums.
Tonya's education spans over many years and started in computer programming. With the invention of social media, she continues her education on a regular basis to keep up with changing strategies and techniques to be able to bring them to her clients.
PurplePatch Innovations offers a full suite of services from custom websites to digital marketing and advertising to content creation. Their passion is working with small to mid-