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RECENT ARTICLES FROM OUR BUSINESS SECTION

GROW YOUR PRACTICE BY THINKING OF YOURSELF AS A BRAND

For years, the given way a physician grew a practice was through referrals from colleagues and associations with certain hospitals and/ or insurance plans. The environment is changing. While these traditional channels remain important, the consumer is more empowered to seek out information about....

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FALL 2017

CONTENT DRIVEN MARKETING

Content driven marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience in niche magazines, local publications, with your website, and with social media for the specific purpose of educating the targeted audience.

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SUMMER 2017